The HOTH

Hey! We’re The HOTH.

Our name stands for Hittem’ Over the Head – in other words, to bludgeon with awesomeness.

It can be used as a noun (as in our product, or brand), or as a verb (to HOTH someone or HOTH something). And it’s how our clients refer to one of the world’s top Digital Marketing companies.

About The Position:

Alongside The HOTH, our parent company, Next Net Media, owns several other sister companies. We're looking for a dynamic Director of Growth Marketing to not only help The HOTH continue to soar, but all of Next Net Media.

As the Director of Growth Marketing, you'll lead our marketing team as we achieve key objectives, including lead generation, account sign-ups, and revenue growth.

Your expertise will help us shape our marketing strategies, continue to focus on performance metrics, and establish a consistent plan for sustained success.

Some day-to-day responsibilities include:

  • Crafting and executing growth strategies uniquely tailored to each of our brands
  • Taking charge of our website's strategic direction, with a focus on enhancing user engagement
  • Planning, scheduling, and managing monthly webinars with the Marketing Director, integrating them into our broader content strategy
  • Orchestrating promotional activities
  • Working in tandem with external agencies to refine and improve key metrics such as Cost Per Lead (CPL) and Cost Per View (CPV), New Users, Cost Per Account Signup, and ROAS
  • Collaborating with the Email Marketing Manager to develop a monthly calendar that effectively balances customer acquisition and retention
  • Innovating and improving e-commerce strategies to increase a la carte purchases such as Link Outreach, Technical SEO Audit, and Link Insertions
  • Partnering with the brand team to create impactful ads, lead magnets, landing pages, and email campaigns
  • Monitoring, analyzing, and reporting on key performance indicators to gauge success and guide future strategy adjustments

This is a remote, full-time opportunity available to U.S. Residents.

Skills/Knowledge You MUST Have:

  • Proven Growth Experience with brands in B2C or B2B
  • Experience in managing SEO, email marketing programs, Paid Ads, and Data Analytics
  • Knowledge of creating, growing, and scaling Lead Generation and Book A Call funnels
  • Experience with Looker Studio building dashboards
  • In the weeds tasks/experience is a must, including but not limited to:
    • Ad Creation
    • Offer Creation
    • Marketing Strategy
    • Tracking Setup (GA4, GTM, Server-Side)
    • Funnel Builds
    • Zapier
    • Calendly/Chili Piper or a similar tool
    • Extremely detailed and organized.
    • G-Suite
    • Asana
    • Hotjar
    • Webinar software
    • CRM Knowledge is needed.
    • Salesforce knowledge is a plus
    • SEO
    • Data interpretation
    • Project management
    • Task execution
    • Problem-solving
    • The role is also best suited for a multi-faceted marketer who can create and implement new strategies to grow the business.

The Director of Growth Marketing will lead the marketing operations of distinct brands under the Next Net Media umbrella. This role is responsible for daily oversight of these brands' marketing activities, coordinating closely with sales and product teams.

Here are some reasons you want to work with us:

  • We’re awesome. 100% results-driven. No bullshitters.
  • Our parent company has been voted one of Tampa Bay's Best Places to Work for the last five years in a row by the Tampa Bay Business Journal.
  • We are a driven, successful, fun company that is experiencing insane growth.
  • We are on the leading edge of innovation for Digital Marketing products and services with a very successful history of mergers and acquisitions.
  • We love to promote from within.
  • We have a cool office environment in downtown St. Pete - voted one of Tampa Bay's Coolest Office Spaces by the Tampa Bay Business Journal
  • Our compensation package is very competitive. We’re talking:
    • 401k
    • Healthcare
    • Paid Vacation, Sick Days, and Holidays
    • $50/month Wellness Stipend
    • Monthly Bonus Opportunities
    • Charity Donation Opportunities
    • Dog-Friendly Office
    • & more you can read on our Careers Page!

The salary range for this position is $85,000 - $95,000 per year dependent on experience and skills, plus annual bonuses at 4% of base pay.

Application:

Please fill out the application form and attach your resume.

In your responses, tell us a bit about yourself, why you're interested in this role, and include the word 'banana' somewhere (bonus points for creativity!).

*The HOTH does not and will not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, political affiliation, or military status in any of its activities or operations.

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